Ultimate Service® When it comes to real estate, it seems like everybody talks about customer service. But service isn't just talk. At Coldwell Banker, we recognize that you want more than just conversation. You want a commitment to action. That's why we've created Ultimate Service® a system that puts you in control. Ultimate Service® delivers real value and assures you the highest possible level of customer satisfaction. 1. We listen: We want to know what things are most important to you, the customer. Tell us. We'll listen. 2. Together we set our written service standards: Together we'll develop a customized service plan that reflects you specific needs. We will live up to these written commitments, or you have the right to cancel you Buyer's or Seller's agreement. 3. You evaluate us: When our job is done, we'll ask you to complete a Customer Satisfaction Survey telling us how we did and how we can improve. The Result: Ultimate Service We take everything we've learned along the way and use it to continually improve the services we offer.